MTN vows to grab the Zambian market
By Sylvester Mbewe
THE MTN Group, which is to take over the running of Telecel Zambia, has vowed to use its financial muscle and experience in the mobile service industry to attract customers throughout the country to its network.
Telecel Board Chairman, Bwalya Chiti said according to the agreement the two have entered into, MTN have assured that: “We expect to become the number one operator in Zambia in the next 18 months.”
Chiti, who refused to disclose the amount of money that the Telecel shareholders are selling for simply said: “Covering the whole country in 18 months certainly requires a lot of money, what I can assure you is that the money involved is colossal and that the money they are going to use to invest is heavy. It also means that there will be stiffer competition in the mobile service industry.”
This is certainly a wake up call for the likes of Celtel Zambia and the State-owned Cell Z that have enjoyed a large share of the market in recent times.
Though the Communications Authority is yet to approve the purchasing and sale agreement between Telecel Zambia and MTN, it is evident that the authority has now been open to the idea of having a powerful mobile service provider to enter the Zambian market so as to provide checks and balances to the existing service providers.
“The people of Zambia have not received the full benefits from the mobile service providers we have. Their charges are too high while their service delivery is poor. After the refusal of Vodacom to invest on the Zambian market, there is need for a fourth provider to come on the market,” an official from the communications authority said in confidence.
Therefore, the coming of MTN, though not necessarily as a fourth mobile operators as it is simply taking over the operations of Telecel is a blessing to the Zambian market that has been suppressed too much by the existing operators who are charging highly all in the name of ploughing back their investment.
MTN Group CEO Phuthuma Nhleko said: “We are very pleased with this transaction, which is in line with MTN’s expansion strategy of consolidating our position on the continent. We are confident that the company holds very positive growth prospect for the Group. Telecel Zambia meets all the conditions of our investment criteria and as established operators, we are confident that it will achieve growth and maintain market share, benefiting significantly from MTN’s strong brand and innovative product and service offerings.
And MTN Group executive for corporate affairs Yvonne Muthien said: “The mobile sector has experienced strong growth in Zambia and the prospects for the group are positive in the market as well.”
MTN was established in 1994 and to date, the Group has invested R23.4 billion in infrastructure across its GSM networks in South Africa, Swaziland, Rwanda, Uganda, Cameroon and Nigeria.
The Group recently announced its annual results, showing continued strong growth during the 2005 financial year. And scores of Lusaka residents talked to about the coming of MTN said this was a relief that they had been waiting for over a long period of time.
Samson Phiri, an employee with Standard Chartered Bank said: “I am definitely going to move to MTN, I believe their service will be second to none and very affordable.” Another resident who preferred not to be mentioned said: “At last the die has been cast, thank God that MTN is coming to our rescue.”